Many times your site will get backlinks without you asking for them. This article doesn’t go into those kinds of links. Instead, we focus on the links you can control and specifically request.
Additionally, this article doesn’t go into backlinks from paid advertising like Google ads. Those kinds of links often don't carry much value in the eyes of search engines.
A solid backlink has three components.
By “solid,” I’m referring to a backlink that not only brings you traffic from someone clicking it but also brings the added value of enhancing your search engine rankings.
The three components are:
1. Choose good places to put links
2. Make it scrumptious for search engines
3. Make it irresistible to prospects
1. Choose a good place
There are a limitless number of web
sites you can get linked from. They can range from general web site directories
to coaching organization web sites to individual blogs.
Here are the main things to consider:
First, put your link in front of your target audience. Request backlinks
from web sites that have the same target audience as you.
Next, choose web sites that are
credible.
When credible web sites link to you,
search engines will recognize it. They will give your site more
"worth" and higher rankings. For example, a link from a
"quick and easy to set up" web page at myspace.com won’t be as
valuable as a link from the home page of the "well established"
msn.com.
Thirdly, place your link on web
sites that get a lot of traffic as opposed to web sites that get very
little traffic.
keep in mind that web sites
with low traffic can be valuable if their audience is the same is yours.
Finally, choose web sites that display
your link prominently.
Take a look at where your link will
be positioned on the page. A link at the top of an easy-to-view web page is
better than a link at the bottom of a long-and-busy page.
It's better because it will get more
clicks and search engines give more "kudos" to links towards the top
of a page than at the bottom, generally speaking.
2. Make it scrumptious for search
engines
How?
First, use simple text links when
you can.
Simple text links are the most
commonly used links on the Web, and are characterized by underlined text in a
different color (usually blue) than surrounding text.
Text links are good because:
- They are very easy for search engines to find and follow. This makes it easy for search engines to put into their database.
- It's easy for search engines to identify the keywords to associate with this link. This helps your rankings for those keywords.
Other links like image links,
Java-Script links, Flash links, or dynamic links are less ideal because they
are tough to follow and are often associated with S-PAM-mers.
Next, put your main keywords in your
text link. Putting your web site’s keywords in your text link will boost your
web site’s ranking for those keywords.
Lastly, you will often be allowed a
description with your link to further explain your web site. This description
text is also a good place to put your keywords.
3.
Make it irresistible to prospects
So far we have discussed how to
please the search engine. But if we can't make the link attractive to the
people who see it, we are missing out on good traffic.
Here' are some tips to maximize
clicks on your backlink:
- Get the main benefit or main problem you solve into the text around the link in readable sentences.
- Offer something fr*ee to motivate people to click your link. This can be an article, report, assessment, newsletter, ebook, etc.
- Keep it simple, direct and easy to read. Don’t jam keywords around the link.
- If your backlink will be on a page with other competing coaches, then be sure to emphasis how your services are different to make you stand out.
Keep in mind these three key, Choose a good place, make it scumptious, to search engine, and make it irresistible to visitors, Doing so will make your backlink solid and will drive potential visitors to your site.
Source By : Ken Schroeder
Source By : Ken Schroeder
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